Overview
St. Vladimir’s sought to transform its Drupal 6 website into an engaging web experience that fueled ambitious new goals for recruitment, education, outreach, and fundraising, while further establishing its standing as a leader in the Orthodox Christian Church.
The client described the UX of its previous site as a “maze to navigate,” along with dated aesthetics that did not reflect recent rebranding initiatives. Every aspect of the site, including the content, was in need of a refresh.
To clarify and ensure stakeholder alignment concerning business requirements, technical functionality, integrations, and necessary enhancements to the new site, Promet Source engaged the St. Vladimir’s website team in a two-day design workshop. Among the overarching goals that were agreed upon:
- Intuitive, streamlined navigation,
- A cleaner, simpler design, and UX,
- Greater engagement among students, prospective students, alumni, and Orthodox communities, to drive both recruitment and fundraising, and
- Simplified content editing capabilities that provided content editors with greater flexibility for changing layouts and creating new pages.
”The discovery and design phases were fantastic. The Promet team did an amazing job of bringing our new brand to life.
Sarah WernerChief Marketing Officer
Visit the Site Now!
Step 1: Wireframes
Step 2: Styleguide
Step 3: Themes & User Interface Design
I provided the client with 3 concepts to choose from. In the end, they chose aspects from 2 of the themes and I merged the two into what’s live on the site today.
