The client described the UX of its previous site as a “maze to navigate,” along with dated aesthetics that did not reflect recent rebranding initiatives. Every aspect of the site, including the content, was in need of a refresh.
To clarify and ensure stakeholder alignment concerning business requirements, technical functionality, integrations, and necessary enhancements to the new site, Promet Source engaged the St. Vladimir’s website team in a two-day design workshop. Among the overarching goals that were agreed upon:
- Intuitive, streamlined navigation,
- A cleaner, simpler design, and UX,
- Greater engagement among students, prospective students, alumni, and Orthodox communities, to drive both recruitment and fundraising, and
- Simplified content editing capabilities that provided content editors with greater flexibility for changing layouts and creating new pages.