I wanted to take a CMC’s stagnent email marketing program and deliver engaging motion and new branding on a consistant on target design…by adding animations to represent video sections. By doing this it grew click through rates above 65%.
01
Mobile Friendly
By writing responsive mobile friend code, elements (sections) on the email were broken up in a legable format and delivered to all platforms tested with Litmus.
02
Moving Images
By adding motion, or an excert of the attached video, we were able to show small details in a quicker delivery to the consumer/reader.
Branding that’s cross medium
